Online Media

How to advertise online

Keyword advertising, display advertising, micro sites… There are plenty of effective ways to promote your business online via an enormous variety of online advertising options. With this huge variety of media options, online advertising requires more research, discipline and willingness to experiment than any other medium. Combine online with TV and you create a supremely powerful marketing campaign.

Keyword advertising, for example, combines the best qualities of direct marketing and local newspapers in one. First, you can pick the territory you want to cover, from a specific radius around your location to an entire city or state. Next, you choose what people you want to see your ad. Whether you are selling to rocket scientists or soccer moms, you can use keyword search to make sure your ad budget is targeted, not wasted.

Contact Poller & Jordan to discuss the online opportunities available to you. We’re just a click away…