Sure, everybody says to advertise more in a recession. But that’s often easier said than done… Many businesses are cutting back to keep the bottom line numbers in the black.
If you are cutting back, you need to use this as an opportunity to really examine what you are doing. After all, a $100,000 per month ad budget should look way different than a $10,000 per month plan. This is an opportunity to optimize your marketing, not just cut it. This is a chance to really focus on what delivers the highest return on your marketing investment.